Beem (Huskify)
BRAND IDENTITY
Agency/Studio
Plus One Design, Mumbai
Project Duration
1 month
Design Director
Gautam Patil
Team
Kishore J K
Nidhi Karnik
Sasha Pereira
DISCLAIMER
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Brief
To define the brand’s visual and identity foundation, incorporating local cultural nuance, semiotic insights, and e-commerce behavior to develop a consistent yet localized brand identity.
Target Audience
-
India: Digital-first urban and semi-urban users,
value-conscious. -
Africa: Mobile-first users in growing urban areas, aspirational, socially influenced, highly visual.
Core Value Proposition
Fast, trustworthy, locally-relevant e-commerce experiences designed for diverse, emerging market consumers.
Brand Positioning Insight
“Empowering everyday choices with localized shopping convenience.”
Geographies: India & Africa
Visual Bucketing
Competitor’s color study
Option: 1 & 2
App icon: iOS & Android Construction
App icon: iOS & Android
Concept: The letters of our brand name are playfully used to create the stepping stones to progress and growth and uplift. It suggests a journey, it suggests light at the end of a tunnel, it suggests happiness when you get from the beginning of your journey, to the end.
From buying on our website, to having your purchase delivered in your hands. From where you are to where you want to be. And the smile underneath it all, is the biggest prize for you and for us.
Clear Spaces
App Icon
Colour palette
Typography (Brand font)
Visual Language
Imagery