Suryaa Naturally
PACKAGING DESIGN
About Project
Surya is a food-based company located in Tamil Nadu. Pickle is their most famous and fast-moving product, which is why I chose this project.
After multiple conversations with the client, I realised they didn’t have enough ideas about branding. So I gathered the necessary information from them, to make the logo for this project. I designed four different flavors for this brand (Green Pickle, Tomato Pickle, Garlic Pickle, Lemon Pickle).
In the end, the client liked the design and understood the need for branding, but couldn’t change their logo for logistical reasons. Nevertheless, I continued to work with it, designed the packaging and did a photoshoot for the same. Scroll down to see the photographs.
Ideation
Lots of experimentation with colour and typefaces went behind creating this logo . Initially, I came up with the wheat icon, which then evolved to four core keywords: Land, Wheat, Rice, Fresh. The keywords depict fresh and organic products that add value to our day-to-day lives.
Packaging Design
I designed Green Pickle, Tomato Pickle, Garlic Pickle and Lemon Pickle for this brand. The pickle bottle comes in a glass container to show premium quality. Each flavor uses a different colour, so it’s recognizable in just a glance. I designed these in illustrator, and later used photoshop to make their GIFs.
Product Photography
Product Photography After designing, a photoshoot for these aforementioned products was planned at a grocery store. I would like to thank the store owners for allowing the photoshoot, my friends and team for their inputs on this project.
