wow clothing store

Wow Clothing Store

BRAND IDENTITY DESIGN

Started in 2020, WOW CLOTHING STORE is a Women’s Apparel Store.

Initially it begined as a Home Boutique & Social Selling and is now transforming its Store & Online presence. We sell ‘A Unique Contemporary Collections’ of Sarees, Salwar Suits, Dresses, Fabrics and Nightwear. Our frequent shoppers are Professionals, Business Womens, Salaried, Teenagers and Housewives.

It was named ‘WOW’ in the sense we offer excellent collections, sales and customer support. Proudly Women-Led!

WOW, clothing store is a Women’s apparel store and proudly Women-Led! Of the Women, by the Women and for the Women. WOW was started as a Home Boutique & Social selling and is now transforming into a bigger brand to focus on contemporary clothing designs. It got its trademark recently and I am proud to mention that this is the first brand I have designed the logo and got its trademark.

Audiences / key stakeholders

Business Women, Teenagers and Housewives.

Competitors

Biba, Vero Moda, Aurelia and Fabindia

Vision

To create an unparalleled fashion retail shopping experience by utilizing the power of innovation and technology.

Mission

We strive to offer our customers the best collections at competitive pricing and a personal shopping experience.

Sketch

Sketch When I started sketching, I couldn’t avoid the thoughts of relating women with flowers. Also, I referred the “ludwigia flower” which has a simple structure with four petals. I started sketching something close to the flower and the output in my sketch note is “Wow” as same as the name of the brand. I couldn’t stop my thinking and creativity and I have designed the petals like W and designed the logo in a geometric way so that I indulge the name WOW in the petals and pistil.

Explorations

Colour palette

Typography – The heading typeface Rajdhani Black should always be bolder than the body text, Rajdhani Regular.

Logo Construction

Logo padding – Minimum space equal to the width of ‘w’ to be left around our logo to ensure visual clarity.

Old & New Logo

Left: Old Logo

Right: New Logo

Logo Mark

WordMark

Brand Collaterals

Business card

Tote bag

Door Hanger

Store Photograph

Social Media

Client Review

Thank you for designing the logo for Wow Clothing Store. We have been pleased with the design concepts that you have developed. Thank you once again for listening to our needs and we look forward to working with you in the future.

Check out the link below for the wow clothing store and keep supporting!